by Phil Houseal | Apr 5, 2018 | All Articles, Philosophy, PR Tips
Mar 28, 2018–I’m often asked to help market events. The temptation as a consultant is to justify the label of “expert” by making what you do seem complicated. But I’ve learned the shortest path to results lies in simplifying the concepts and flattening the process....
by Phil Houseal | Feb 22, 2017 | Philosophy, PR Tips
Feb 22, 2017–Has the world officially run out of words? When it comes to labeling things, we’ve given up even trying to be creative. Now we communicate using initials. Texting and social networking has brought its own jargon–LOL, SMH, ICYMI. LOL. Even casual internet...