Kathy Mattea: Finding her voice

May 3, 2018–I was surprised when Kathy Mattea told me that to find her voice, she had to stop being “Kathy Mattea.” What did that mean? “It’s what I tell my students: do people feel something when you sing this song? Can you just be honest as a singer and that be...

Marketing, Naked

Mar 28, 2018–I’m often asked to help market events. The temptation as a consultant is to justify the label of “expert” by making what you do seem complicated. But I’ve learned the shortest path to results lies in simplifying the concepts and flattening the process....